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Being waitlisted or denied can feel like the end of the world, but it's really...

See how your brand can be applied to each application section, including...

Depending on the type of program you're applying for, there may be a number of...

This cost-benefit analysis template allows graduate school applicants to...

This checklist will ensure nothing slips through the cracks in your...

Fundamentally, a brand is built to differentiate something, and in admissions,...

The decision to go to graduate school is about more than if it's right for you...

Beyond a simple Google search, there are dozens of ways to find out more about...

This video details the most common weaknesses found in graduate school...

While most applicants are eager to visit their favorite schools, most don’t...

Graduate school selection is more complicated than the target, stretch, safety...

So far we've covered what a brand is and why it's important, but how do you...